{"id":1557,"date":"2023-09-19T12:33:56","date_gmt":"2023-09-19T12:33:56","guid":{"rendered":"https:\/\/www.expivi.com\/nl\/?p=1557"},"modified":"2024-10-08T07:01:53","modified_gmt":"2024-10-08T07:01:53","slug":"augmented-reality-ecommerce","status":"publish","type":"post","link":"https:\/\/www.expivi.com\/nl\/blog\/augmented-reality-ecommerce\/","title":{"rendered":"Augmented reality voor webshops? Verbeter de beleving van de klant"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]E-commerce ontwikkelingen volgen elkaar snel op. Een van de meest opwindende ontwikkelingen is het gebruik van augmented reality (AR). Terwijl 3D-configuratie op zichzelf de betrokkenheid van klanten al aanzienlijk verhoogt, nemen we met de integratie van Augmented Reality (AR) nog een stap verder. Dit stelt klanten in staat om hun gepersonaliseerde creaties virtueel te bekijken via een smartphone of tablet, midden in een real-time omgeving.\u00a0\u00a0\u00a0<\/strong><\/p>\n

In deze blog laten we zien hoe AR de manier waarop klanten online aankopen doen verandert en wat de implementatie mogelijkheden zijn in je webshop.\u00a0\u00a0<\/strong>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][split_line_heading animation_type=”line-reveal-by-space” font_style=”h2″ text_color=”#000000″ line_reveal_by_space_text_effect=”none” content_alignment=”default” mobile_content_alignment=”inherit” link_target=”_self” text_content=”360-graden productweergave met Augmented Reality ” font_size=”30″][\/split_line_heading][vc_column_text]Met augmented reality is het mogelijk om prod<\/span>ucten vanuit elke hoek te bekijken. Dit cre\u00ebert een interactieve winkelervaring die vergelijkbaar is met een fysieke winkel. Voor klanten is het nu mogelijk om producten te draaien en te inspecteren alsof ze deze in hun handen houden. Door middel van een<\/span><\/span> 3D product configurator<\/span><\/span><\/a> is het mogelijk om producten te configureren in 3D of AR, waarbij producten direct gepersonaliseerd en aangepast worden. Dit maakt de online winkelervaring een stuk realistischer, waardoor potenti\u00eble klanten een diepere band opbouwen met het product en de<\/span> koopintentie wordt verhoogd.\u00a0<\/span><\/span>\u00a0<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][split_line_heading animation_type=”line-reveal-by-space” font_style=”h2″ text_color=”#000000″ line_reveal_by_space_text_effect=”none” content_alignment=”default” mobile_content_alignment=”inherit” link_target=”_self” text_content=”Interactieve productdemonstraties ” font_size=”30″][\/split_line_heading][vc_column_text]AR stelt webshops in staat om interactieve productdemonstraties te bieden. Klanten zijn nu bijvoorbeeld in staat om te zien hoe meubels in hun eigen huis passen of hoe een elektronisch appara<\/span>at werkt voordat ze het kopen. Op deze manier wordt een <\/span><\/span>omnichannel strategie<\/span><\/span><\/a> gehanteerd, waarbij online en offline verkoopkanalen met elkaar worden verbonden. Klan<\/span>ten zijn in staat producten zowel online als offline in verschillende settings te bekijken. Dit vermindert twijfels en verhoogt de koopbereidheid. Win-win, toch?\u00a0<\/span><\/span>\u00a0<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][split_line_heading animation_type=”line-reveal-by-space” font_style=”h2″ text_color=”#000000″ line_reveal_by_space_text_effect=”none” content_alignment=”default” mobile_content_alignment=”inherit” link_target=”_self” text_content=”Virtueel passen van producten ” font_size=”30″][\/split_line_heading][vc_column_text]Een van de grootste uitdagingen bij online winkelen is het geb<\/span>rek aan fysiek contact met producten. AR geeft klanten de mogelijkheid producten virtueel te passen voordat ze iets kopen. Een voorbeeld hiervan is bij het kopen van meubels. Klanten hebben met Augmented Reality de mogelijkheid om direct te zien hoe bijvoo<\/span>rbeeld een bank in een woonkamer zal staan. Het resultaat? Minder retourzendingen en meer tevreden klanten!<\/span><\/span>\u00a0<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][split_line_heading animation_type=”line-reveal-by-space” font_style=”h2″ text_color=”#000000″ line_reveal_by_space_text_effect=”none” content_alignment=”default” mobile_content_alignment=”inherit” link_target=”_self” text_content=”Augmented reality voor jouw webshop? ” font_size=”30″][\/split_line_heading][vc_column_text]\n

Augmented reality voor webshops is de toekomst van eCommerce. Door AR te omarmen, verhoog je niet alleen de klanttevredenheid, maar verhoog je ook je omzet en onderscheid je jezelf van de concurrentie. Bekijk bijvoorbeeld eens de case van <\/span>Hypedome<\/span><\/a>.\u00a0<\/span>\u00a0<\/span><\/p>\n

Ben je klaar om je webshop naar een hoger niveau te tillen? Ontdek hoe augmented reality webshop ervaringen transformeert en jouw webshop naar nieuwe hoogten tilt.<\/span>\u00a0<\/span>\u00a0<\/span>Plan nu een demo call!\u00a0<\/span><\/span><\/a>\u00a0<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][nectar_global_section id=”337″][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_margin=”30px” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][split_line_heading animation_type=”line-reveal-by-space” font_style=”h3″ text_color=”#000000″ line_reveal_by_space_text_effect=”none” content_alignment=”default” mobile_content_alignment=”inherit” link_target=”_self” text_content=”Bekijk andere relevante blogs” font_size=”30″][\/split_line_heading][recent_posts style=”list_featured_first_row” columns=”2″ category=”all” order=”DESC” orderby=”date” image_loading=”default” blog_remove_post_date=”true” blog_remove_post_author=”true” blog_remove_post_comment_number=”true” blog_remove_post_nectar_love=”true” posts_per_page=”2″][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none”…<\/p>\n","protected":false},"author":38,"featured_media":2283,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[6],"tags":[],"class_list":{"0":"post-1557","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-3d-configurator"},"acf":[],"yoast_head":"\nAugmented Reality voor webshops: Betere klantbeleving en koopintentie<\/title>\n<meta name=\"description\" content=\"Hoe augmented reality de klantbeleving in jouw webshop transformeert? Lees hoe augmented reality voor betere ecommerce-ervaringen zorgt!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.expivi.com\/nl\/blog\/augmented-reality-ecommerce\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Augmented Reality voor webshops: Betere klantbeleving en koopintentie\" \/>\n<meta property=\"og:description\" content=\"Hoe augmented reality de klantbeleving in jouw webshop transformeert? 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