Struggling to sell complex or customizable products online? Expivi’s 3D product configurator lets customers visualize, configure and personalize products in real-time, with instant pricing and seamless integration into your eCommerce stack.
Expivi's 3D product configurator software
±15 minutes. No commitment.
✔ Better buying experience, reduce errors & increase conversions
✔ Dynamic pricing with built-in CPQ functionality
✔ Seamless integration with your eCommerce platform
Trusted by companies worldwide
Composable 3D product configurator built for flexibility and scale
- Combine powerful modules like visual CPQ, design to print and a real-time 3D configurator in one platform
- Integrate seamlessly with your existing systems, including CMS, ERP and PIM
- Enable dynamic pricing, product configuration and automation across your entire workflow
- Create omnichannel experiences for eCommerce, B2B, in-store and dealer environments
Why modern 3D configurators outperform disconnected commerce tools
Traditional ecommerce relies on disconnected tools for visualization, CPQ and production. Expivi combines everything into one connected 3D configuration platform.
Disconnected tools. Slower workflows.
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What it coversSeparate tools for 3D visualization, CPQ and production output.
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Time to launchLong implementations with custom integrations and ongoing dev work.
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Sales to productionManual handovers create quote errors and production mistakes.
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Day-to-day controlPricing and product updates often require developer support.
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IntegrationsComplex ERP, CRM and ecommerce integrations create silos.
One platform for 3D configuration, CPQ and production.
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What it covers3D product configuration, Visual CPQ and production automation in an all-in-one workflow.
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Time to launchLaunch faster with Shopify, Magento, WooCommerce and SAP integrations.
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Sales to productionAutomatically generate validated quotes and production-ready output.
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Day-to-day controlManage pricing, rules and products without developers.
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IntegrationsConnect ecommerce, ERP and CRM systems through native integrations and APIs.
Explore our successful 3D configurators
Matthias Leibitz – CEO – T1tan
“Personalized products help you build lasting customer loyalty, they receive something unique, directly from your brand. Every item is made to order, so there’s no need for inventory.”
What makes Expivi’s 3D product configurator software unique?
Powerful 3D and AR product configurator
Expivi’s 3D product configurator enables customers to interact with products in real time, viewing them from every angle, customizing options and instantly seeing the result. This creates a more engaging buying experience, increases purchase confidence and significantly reduces returns.
Seamless integration with eCommerce and ERP systems
Expivi integrates effortlessly with your existing eCommerce platform and backend systems such as ERP, PIM and CRM. Product configurations, pricing and order data are automatically synchronized, helping you streamline operations while gaining valuable insights into customer behavior.
Automated pricing with built-in CPQ functionality
With integrated CPQ (Configure, Price, Quote), customers instantly see accurate pricing based on their selections. Even complex pricing rules are handled automatically, making it easy to offer customized products while increasing average order value and reducing manual work.
Industries powered by Expivi’s 3D product configurator
Frequently asked questions about 3D product configurator software
Can a 3D product configurator handle complex product configurations?
Yes. A 3D product configurator is built to handle complex product configurations with dependencies, constraints, modular setups, and rule-based product logic. This means customers can only select valid combinations, while options dynamically change based on previous choices.
For example, when customers select materials, sizes, components, colors, or add-ons, the configurator automatically adjusts what is possible. This prevents incorrect orders before they happen and makes even highly configurable products easier to sell online.
- Only valid product combinations are shown
- Options update dynamically based on user selections
- Technical, modular, or made-to-order products become easier to configure
- Sales teams spend less time manually checking configurations
For advanced pricing logic, this can be combined with Visual CPQ software to keep both configuration and pricing accurate throughout the buying process.
Can I integrate a 3D configurator with my existing platform?
Yes. Expivi integrates with major eCommerce, CRM, ERP, and custom platforms, allowing you to add 3D product configuration and CPQ functionality without rebuilding your entire tech stack.
Expivi currently highlights integrations for:
| Platform / system | Integration type | Result |
|---|---|---|
| Shopify | Plugin / API | Add 3D configuration and CPQ to your Shopify store |
| Magento / Adobe Commerce | Plugin / custom integration | Enable complex product configuration directly in Magento |
| WordPress / WooCommerce | Native WooCommerce plugin | Run the configurator directly on WooCommerce product pages |
| Shopware | Plugin / custom integration | Connect 3D configuration with Shopware commerce workflows |
| Sana Commerce | Plugin / custom integration | Add CPQ, price calculation, and 3D visualization to Sana |
| Salesforce | Salesforce plugin | Connect personalization, sales workflows, and quote generation |
| SAP Commerce Cloud | SAP integration | Connect CPQ, order management, and 3D configuration with SAP |
| API / Custom | Headless API integration | Connect Expivi to custom webshops, ERP, PIM, or dealer portals |
Once integrated, product data, pricing, configurations, and order information can synchronize between your storefront and backend systems. This makes Expivi suitable for both traditional eCommerce setups and more flexible headless or custom commerce architectures.
- Configurations can be added directly to the cart or sales workflow
- Product, pricing, and order data can be synchronized
- Quotes and production-ready output can be generated automatically
- Existing systems can stay in place while adding 3D configuration and Visual CPQ
View all available options on the Expivi integrations page.
Does a 3D configurator support real-time pricing and CPQ?
Yes. Real-time pricing is one of the core advantages of a modern 3D product configurator. Instead of showing static prices or requiring manual quote requests, customers immediately see how their choices affect the total price.
This is especially valuable for configurable products with complex pricing rules, such as different materials, dimensions, components, add-ons, discounts, or volume-based pricing.
- The customer selects product options
- Pricing rules are applied in real time
- The total price updates instantly
- A complete configuration and quote can be generated
When combined with Visual CPQ, users can configure products, see pricing updates instantly, and generate accurate quotes within a single workflow. This reduces manual quoting, prevents pricing errors, and helps customers make faster buying decisions.
Can a 3D configurator be used for on-demand or made-to-order production?
Yes. A 3D configurator can be used for on-demand and made-to-order production by turning customer selections into structured order data. This makes it possible to scale product personalization without adding unnecessary manual work.
Instead of manually interpreting orders, teams can work from validated configurations that are directly connected to pricing, order processing, and production workflows.
| Step | Without configurator | With configurator |
|---|---|---|
| Order input | Manual entry | Auto-generated from configuration |
| Error handling | High risk | Validated automatically |
| Production preparation | Manual interpretation | Structured output files or data |
This is particularly powerful for businesses that sell configurable, personalized, or made-to-order products. For products that require printable or production-ready output, Expivi can also be extended with Design to Print workflows.
What systems can a 3D configurator integrate with?
A 3D configurator can integrate with the systems that power your commerce, sales, product data, and production workflows. This means the configurator does not operate in isolation, but becomes part of your wider digital ecosystem.
Typical integration categories include:
- eCommerce platforms such as Shopify, Magento, WooCommerce, Shopware, and Sana Commerce
- CRM and commerce environments such as Salesforce
- ERP and enterprise commerce systems such as SAP Commerce Cloud
- Custom platforms, dealer portals, ERP, or PIM systems through the Expivi API
This creates a connected workflow from product configuration to pricing, quoting, order management, and production. It also helps keep product information, pricing logic, and order data consistent across channels.
Explore the full integration overview.
Is a 3D configurator suitable for my industry?
In most cases, yes. A 3D configurator is especially suitable for industries where products involve variation, customization, technical rules, or complex buying decisions.
Industries where 3D configurators often deliver the most impact include:
- Furniture and interior products
- Manufacturing and industrial products
- Fashion and jewelry
- Sporting goods
- Mobility and automotive
- Print and packaging
- Construction
- Ecommerce
If your customers need to choose, customize, visualize, or validate products before buying, a 3D product configurator can add immediate value. It helps reduce uncertainty, improve product understanding, and make complex products easier to sell online or through sales teams.
View real-world examples on the Expivi customer cases page.
How does a 3D product configurator improve the customer experience?
A 3D product configurator improves the customer experience by making products interactive, visual, and easier to understand. Instead of relying on static images, customers can explore, customize, and visualize products in real time.
This creates a more engaging buying experience and helps customers feel confident about what they are purchasing.
- Customers can rotate, zoom, and inspect products from every angle
- They instantly see the impact of their choices
- They better understand materials, colors, dimensions, and features
- They can configure products without relying on manual sales support
This level of interactive product visualization helps reduce hesitation, keeps users engaged longer, and can improve conversion rates. It is especially valuable in eCommerce environments where customers cannot physically see or touch the product before buying.
Learn more about Expivi for eCommerce.
Can I offer personalized or customizable products with a 3D configurator?
Yes. A 3D configurator is one of the most effective ways to offer personalized and customizable products at scale. Customers can build their own product by selecting options such as materials, colors, sizes, dimensions, finishes, components, logos, or custom designs within a guided interface.
Typical customization options include:
| Customization type | Examples |
|---|---|
| Visual | Colors, materials, textures, finishes |
| Functional | Components, add-ons, modules, configurations |
| Personalized | Text, logos, artwork, custom designs |
Because everything is validated in real time, customers can only create valid configurations. This enables full product personalization while reducing errors and keeping the buying process simple.
This approach allows businesses to move from selling fixed products to offering configurable, made-to-order, or mass-customized products without increasing operational complexity. For printable or artwork-based products, this can be extended with Design to Print functionality.
Discover what Expivi can do for your business
Get a personalized walkthrough of how you can simplify complex products online and instore, improve customer experience and boost your sales. Expivi is the all-in-one product configurator.
- Discover how Expivi helps your business grow.
- Suitable for organizations of any size.
- Seamlessly integrates with your existing (eCommerce) systems, such as CMS, ERP and PIM.
±15 minutes. No commitment.
