Web to print software is transforming the way brands, manufacturers and retailers create and manage personalized products. Instead of slow and error-prone processes that depend on manual design work, brands can now give customers and partners the freedom to design within brand guidelines and send files directly to production. Expivi’s design to print technology demonstrates how web to print not only speeds up workflows but also ensures consistent branding across every channel.
What is web to print software?
Web to print software is a digital platform that allows customers to create or personalize products online and instantly generate production-ready files. With Expivi’s design to print solution, users can adapt designs through a 3D configurator
while the system automatically generates a print-ready file that meets technical production requirements.
This eliminates the need for external tools like Photoshop or InDesign, reduces back-and-forth corrections and ensures that every file sent to a printer is accurate. The technology includes real-time visualization, automated file preparation and seamless integration with production systems.
Why brand consistency matters
Strong branding relies on consistent use of logos, fonts, colors and layouts. In traditional design processes, deviations are common. Wrong logos, incorrect color shades or layouts that do not follow guidelines weaken brand identity and confuse customers.
With Expivi’s web to print software, these issues disappear. The platform locks down design templates so that users can only edit what is allowed, such as names, dates or contact details, while all brand elements remain fixed. Every output, whether it is packaging, marketing material or promotional items, aligns perfectly with brand guidelines. This protects the brand image and saves marketing teams countless hours of manual checking.
How web to print software works
Expivi’s design to print system combines real-time design with automation.
- Design in real time
Customers or partners personalize products in a product configurator They see their changes instantly whether it is text, images or color variations. - Automatic print-ready files
Once the design is approved, the system generates a production-ready file that includes dimensions, bleed, CMYK color profiles and correct resolution. - Error prevention
Built-in rules ensure that designs stay within margins, images have the right quality and no invalid choices are made. This reduces reprints and wasted materials. - System integration
The files are sent directly to connected ERP, CMS or print systems. No manual transfers are needed which eliminates bottlenecks and accelerates production.
Benefits of web to print software
Faster time to market
Products can move from design to production in minutes instead of days. Brands can react quickly to new campaigns, seasonal promotions or market trends.
Fewer errors and reprints
Because the system blocks invalid designs and ensures correct technical output, costly mistakes are avoided. Both customers and production teams save time.
Brand control with flexibility
Templates ensure brand identity remains intact while still allowing personalization. This balance gives freedom without risking inconsistency.
Efficiency for internal teams
Marketing and design departments no longer need to process every order manually. They can focus on strategy and creative work while routine tasks are automated.
Increased customer satisfaction
Customers enjoy a smooth process. They personalize, preview and order with confidence knowing they will receive exactly what they designed.
Case example: Kimberly-Clark
A strong example of web to print in practice is Kimberly-Clark. The company wanted to streamline the customization of dispenser covers across different regions and clients. Before Expivi, this process required manual design adjustments and approvals which was slow and error-prone.
With Expivi’s design to print solution, customers can now personalize dispenser fronts directly within brand guidelines, visualize the results in real time and generate files that go straight to production. The impact has been significant. Customized products are delivered faster, support requests and manual interventions have decreased and customer engagement has increased.
Industry applications of web to print
Retail and merchandising
Retailers can let customers personalize branded items like cups, t-shirts or packaging while guaranteeing the brand look stays consistent.
B2B order portals
Dealers or partners can order marketing materials through a portal, adjusting only local details while brand assets remain locked. This creates a seamless workflow in combination with CPQ software
Events and trade shows
Organizers can quickly design and print signage, banners or promotional giveaways, produced on demand without long lead times.
Packaging and labeling
Manufacturers can create endless variations of packaging or labels for different markets or product versions, all print-ready and consistent.
Why web to print is the future
Customers and businesses alike demand speed, personalization and reliability. Traditional catalog systems or manual design processes can no longer keep up. Web to print software offers a scalable solution that combines automation with creativity.
Expivi’s design to print technology stands out because it integrates seamlessly with its 3D configurator and CPQ software This creates a unified platform where visualization, pricing and production come together. Every stakeholder, from the customer designing a product to the printer producing it, works within one smooth process.
For more insights into the power of visual configuration, you can also read our blog The value of a 3D configurator
Conclusion
Web to print software has become a necessity for brands that want to move faster, stay consistent and reduce costs. Expivi’s design to print solution empowers customers to create within brand guidelines, automatically generates flawless print-ready files and integrates directly with production systems. The results are clear. Lead times become shorter, errors decrease, brand consistency is guaranteed and customers are more satisfied.
Ready to see how web to print software can transform your business? Schedule a demo and discover how Expivi helps you deliver speed and consistency at scale.