Expivi’s CPQ software goes beyond traditional Configure, Price, Quote tools. Combine powerful 3D product visualization with dynamic pricing and automated quoting to sell complex and customizable products faster and error-free.
Visual CPQ software with real-time pricing
±15 minutes. No commitment.
✔ Interactive 3D product configuration
✔ Real-time pricing with built-in CPQ logic
✔ Automated quote generation
✔ Seamless integration with ERP, CRM and eCommerce
Trusted by companies worldwide
Why traditional CPQ software falls short for complex products
Traditional CPQ software configures products and calculates pricing, but often relies on forms, rules, and sales-driven workflows, making complex products harder for customers to understand. Visual CPQ enhances this process with real-time 3D product visualization, combining configuration, pricing, and quoting into an interactive buying experience.
Without Visual CPQ
Limited product understanding due to non-visual configuration
Product Spec Sheet
SOFA-3STR-001
Color
Fabricsee brochure pg. 14
Width
Optionscontact sales
"Imagine the look in your space."
- Heavy reliance on sales teams to explain complex products
- Higher risk of errors or misinterpretation
- Slower decision-making during the buying process
With Expivi
3D Configuration
Visual CPQ software
Interactive 3D product configuration with real-time feedback
3D Configuration
- Customers instantly see what they are buying
- Built-in validation reduces errors and rework
- Faster decisions and shorter sales cycles
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Discover in ±15 minutes how brands worldwide use Expivi to reduce errors and scale customization.
Explore our successful Visual CPQ cases
Matthias Leibitz – CEO – T1tan
“Personalized products help you build lasting customer loyalty, they receive something unique, directly from your brand. Every item is made to order, so there’s no need for inventory.”
What makes Expivi’s Visual CPQ software unique?
Interactive product configuration
Empower customers to visually configure complex products in real time. Every choice, from materials to dimensions, is instantly visible in a 3D environment, helping users fully understand what they are buying and increasing confidence during the buying process.
Real-time pricing with built-in CPQ logic
Automatically calculate prices based on configurations, pricing rules, and integrations with ERP or pricing systems. Complex pricing logic is handled in the background, while users see accurate, real-time pricing during configuration, ensuring consistency without adding complexity.
Instant quote generation
Turn every configuration into a professional quote within seconds. By combining configuration, pricing, and quoting in one platform, Expivi reduces manual work, eliminates errors, and enables faster decision-making for both customers and sales teams.
All of this is powered within one Visual CPQ platform, combining 3D configuration, pricing, and quoting in a single seamless workflow.
From configuration to fulfillment
Visual CPQ goes beyond configuration and quoting. Expivi connects product configuration with inventory, order management, and delivery workflows, helping manufacturers and brands streamline operations from customer input to fulfillment.
- Connect configuration with inventory and order workflows
- Reduce manual processing between sales and operations
- Improve fulfillment accuracy with validated configurations
- Support scalable made-to-order and mass customization workflows
Industries powered by Expivi’s Visual CPQ software
The benefits of Visual CPQ software
- Close deals faster: Reduce sales cycles by eliminating manual quoting and enabling instant pricing and configuration.
- Eliminate errors: Built-in validation rules ensure every configuration is technically and commercially correct.
- Increase conversion rates: Interactive 3D configurator improves customer confidence and reduces drop-offs.
- Handle complex pricing: Support advanced pricing models including attribute-based, volume-based, and rule-based pricing.
- Reduce operational costs: Automate manual processes across sales, engineering, and operations.
- Scale product complexity: Sell highly configurable products without increasing internal workload.
Frequently asked questions about Visual CPQ software
What is CPQ software and how does it work?
CPQ software stands for Configure, Price, Quote. It automates three core steps in the sales process for companies that sell complex or configurable products:
- Configure — the customer or sales rep selects product options, dimensions, materials or features based on predefined rules. Invalid combinations are automatically blocked.
- Price — the system calculates the correct price in real time, applying pricing rules, volume discounts, material surcharges and customer-specific agreements without manual input.
- Quote — a professional, accurate quote is generated instantly from the configuration, ready to send to the customer or convert directly to an order.
Traditional CPQ software handles this through forms and guided steps. Expivi’s Visual CPQ adds a real-time 3D layer: customers see and interact with their configured product as they go, combining configuration accuracy with a visual buying experience.
What is Visual CPQ software and how is it different from traditional CPQ?
Visual CPQ software combines standard CPQ functionality, configuration logic, pricing rules and quote generation, with real-time 3D product visualization. Instead of configuring through forms or product sheets, customers see their product update live as they make choices.
Here’s how Visual CPQ compares to traditional CPQ:
| Traditional CPQ | Visual CPQ (Expivi) | |
|---|---|---|
| Product experience | Forms, dropdowns, guided steps | Interactive 3D configuration with live visual feedback |
| Customer understanding | Text- and logic-based | Fully visual — customers see exactly what they’re buying |
| Pricing | Calculated in background, shown at end | Displayed live during every configuration step |
| Error prevention | Rule-based validation | Rule-based validation + visual confirmation |
| Quote generation | Manual or semi-automated | Instant, directly from configuration |
| Self-service capable | Limited — often sales-assisted | Full self-service and guided selling supported |
| Best suited for | Internal sales teams | End customers, dealers and B2B buyers |
The result: shorter sales cycles, fewer errors and higher conversion rates, because customers configure with confidence instead of guessing.
How does CPQ software work for manufacturers and what should it include?
For manufacturers, CPQ software solves a specific problem: selling highly configurable, engineer-to-order or configure-to-order products without involving the engineering or sales team in every quote.
A CPQ solution built for manufacturing should handle:
- Complex product rules — component dependencies, valid and invalid combinations, technical constraints
- Dimension and attribute-based pricing — price changes automatically as specifications change
- Automated BOM (Bill of Materials) output — every configuration generates production-ready specs, eliminating manual re-entry between sales and manufacturing
- ERP integration — configuration data flows directly to your production system (SAP, custom ERP) without manual handover
- Dealer and B2B portal support — resellers configure and quote independently, without involving your internal sales team
Eduard, a trailer manufacturer, uses Expivi’s Visual CPQ to manage over 100,000 product combinations in a single configurator, with zero order errors and 150% sales growth over three consecutive years. That’s the operational impact of connecting CPQ directly to production.
→ Read more: Expivi for manufacturers
What is the difference between a CPQ tool, a quote configurator and a product configurator?
These terms are often used interchangeably but refer to distinct capabilities. Understanding the difference helps when evaluating software:
| Term | Primary function | Pricing? | 3D visual? | Quote output? |
|---|---|---|---|---|
| Product configurator | Lets customers select product options and combinations | Sometimes | Sometimes | Rarely |
| Quote configurator software | Generates quotes from product selections | ✓ | Rarely | ✓ |
| CPQ software | Automates configure, price and quote in one workflow | ✓ | No (traditional) | ✓ |
| Visual CPQ software (Expivi) | Full CPQ with real-time 3D product visualization | ✓ | ✓ | ✓ |
Expivi is a Visual CPQ platform, meaning it combines all four capabilities in one connected workflow. A customer configures a product in 3D, sees the price update in real time, and can generate or receive a quote without any manual step from your sales team.
→ Explore Expivi’s 3D configurator and guided selling
Which industries and product types benefit most from Visual CPQ software?
Visual CPQ software is most effective for companies that sell products with multiple configurable options, where manual quoting causes errors, delays or lost deals. The more complex the product, the greater the impact.
Industries where Visual CPQ delivers the strongest results:
- Construction & outdoor — doors, sheds, façade systems, sport installations with structural variants and size-dependent pricing
- Furniture — sofas, cabinets, kitchen systems with dimensions, materials, modular combinations
- Manufacturing — trailers, machinery, industrial equipment with BOM-connected configure-to-order workflows
- Sporting goods & teamwear — custom gear, jerseys and equipment with design-to-print production output
- Jewelry & fashion — personalised pieces with engraving, materials and stone selection
- eCommerce with customization — any product catalogue where customers expect to personalise before buying
The common thread: products that are too complex to sell effectively with static images and manual quotes, but too visual to sell through forms alone. Visual CPQ closes that gap.
What should you look for when choosing Visual CPQ software, and how does Expivi compare?
Most CPQ software is built for internal sales teams managing complex B2B deals. Expivi is built for the full customer journey, from self-service online configuration to automated production handover. Here’s what to evaluate:
| Evaluation criterion | What to look for | Expivi |
|---|---|---|
| Visual output | Real-time 3D, not just forms or dropdowns | ✓ Photorealistic 3D + AR |
| Pricing engine | Dimension, attribute and rule-based pricing | ✓ Built in, no external tool needed |
| Quote generation | Instant, from configuration — no manual step | ✓ Automated from every configuration |
| Production integration | BOM output, ERP sync, automated spec files | ✓ Direct ERP and PIM integration |
| Self-service | Can end customers configure without sales involvement? | ✓ Full self-service supported |
| B2B / dealer portal | Can resellers configure and quote independently? | ✓ Omnichannel — online, in-store, dealer |
| Implementation speed | Time to go live — weeks or months? | ✓ Typically 4–8 weeks |
| Industry fit | Purpose-built for configurable physical products | ✓ Furniture, manufacturing, construction, sports, jewelry |
Expivi is rated 4.8/5 on G2. View reviews
How does the implementation of Visual CPQ software work?
Getting started with Expivi takes 5 steps, and the team guides you through every part of the process. expivi
- Scoping your requirements — your specific needs, key features and existing materials (textures, reference files) are mapped together with Expivi’s team
- Building the configurator — 3D models are built or optimised based on your reference files, while configuration logic and business rules are developed within the platform
- Testing and refinement — the configurator is thoroughly tested for functionality, compatibility and user-friendliness; your feedback is incorporated throughout
- Integration and delivery — the configurator is integrated into your website, ecommerce platform or other systems, with full documentation and support from Expivi’s team
- Training and support — your team is trained on the configurator’s features, with ongoing support available after go-live
After launch, Expivi monitors performance and provides ongoing optimisation suggestions to improve user experience, increase conversions, and maximise your configurator’s potential. expivi
Implementation is designed to be fast and seamless, go live in weeks, not months.
Discover what Expivi can do for your business
Get a personalized walkthrough of how you can simplify complex products online and instore, improve customer experience and boost your sales. Expivi is the all-in-one product configurator.
- Discover how Expivi helps your business grow.
- Suitable for organizations of any size.
- Seamlessly integrates with your existing (eCommerce) systems, such as CMS, ERP and PIM.
±15 minutes. No commitment.