In today’s retail environment, customers expect a seamless journey across every touchpoint. They browse online, visit physical stores to experience products, and sometimes finalize their purchase via self-service kiosks. Too often, these experiences are disconnected. 3D configurators solve this by delivering a consistent, immersive experience online, in-store, and beyond, turning complex product personalization into a smooth omnichannel journey.
The role of a 3D configurator in omnichannel retail
A 3D configurator empowers customers to personalize and visualize products in real-time. While this technology was first adopted mainly for webshops, its impact in physical stores and kiosks is growing rapidly. By centralizing product configuration, retailers can ensure:
- Consistency: one interface, one set of rules, and the same pricing across all channels.
- Efficiency: automated CPQ software functionality for accurate pricing, instant quotes, and error-free bills of materials.
- Experience: customers see exactly how their product looks before they buy, increasing confidence and reducing returns.
Online: driving engagement and conversion
Online is still the primary channel where customers explore products. Here, the 3D configurator demonstrates its value by making complex products tangible and easy to understand.
Customers experiment with endless options without needing a sales rep. This sense of ownership leads to higher engagement, faster decision-making, and a measurable drop in returns. For retailers, the configurator also provides valuable insights into customer preferences that can shape future offerings.
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- Visual clarity: customers instantly see their customized product on a large screen or tablet.
- Faster decisions: real-time pricing replaces manual calculations or sketches.
- Stronger relationships: sales staff shift from explaining features to guiding customers through interactive experiences.
- Independent exploration: customers create their own designs without waiting for staff assistance.
- Lead capture: kiosks can be connected to CRM systems, enabling follow-up or saving configurations to complete later online.
- True omnichannel flow: kiosk, store, and webshop are seamlessly connected, ensuring every step feels part of the same journey.
Case study: Expandable
A great example of omnichannel impact is Expandable, a manufacturer of modular trailers. Previously, configuring an order was a complex, time-consuming process. With Expivi’s 3D configurator, Expandable reduced order time by around 40%.
Customers start by experimenting online, refine their choices in the showroom alongside a sales associate, and can even continue at trade fairs via kiosks. The result is a unified experience that improves efficiency and customer satisfaction.
The power of consistency with 3D configurators
What these scenarios prove is that a 3D configurator is far more than an e-commerce tool. It is the cornerstone of a modern omnichannel retail strategy. By offering the same intuitive interface across webshops, stores, and kiosks, retailers can remove friction and create a unified customer journey. Consistency in design, pricing, and product options builds trust and reduces hesitation during the buying process.
At the same time, sales teams benefit from automated processes that generate accurate data, shorten lead times, and minimize errors in order handling. Customers can start their configuration online, continue in-store, or pick it up later at a kiosk without losing progress. Each channel strengthens the other, resulting in a seamless flow that increases engagement, drives conversions, and creates a memorable buying experience.
Ready to transform your omnichannel experience?
The future of retail is visual, interactive, and consistent across every channel. With Expivi’s 3D configurator, you can deliver that future today. Whether you want to enhance your webshop, enrich your in-store experience, or empower customers with kiosks, one solution ties it all together.
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Schedule a 15 minute discovery call with our team to talk about your challenge and how we can service this.
