In B2B sales, speed, accuracy, and customer confidence are critical. Complex products require detailed configurations, precise pricing, and professional quotes. That is where CPQ software, short for Configure, Price, Quote, has played an important role for years.
But traditional CPQ solutions often remain text-based and difficult for customers to fully understand. Expivi takes a different approach by integrating CPQ with a 3D product configurator, creating a truly visual CPQ software solution. This combination allows sales teams to generate accurate quotes instantly while giving customers a clear, interactive product experience.
Traditional CPQ vs. visual CPQ
While traditional CPQ tools automate pricing and quoting, they rarely show the product itself. Customers may receive a text-based list of specifications, but they don’t see what their choices look like. This lack of visualization can slow down decision-making and lead to uncertainty.
Expivi changes this by offering visual CPQ software. Every configuration is displayed in real-time 3D, with instant price updates. This means customers don’t just read about their choices, they see them. For sales teams, this creates a powerful way to communicate value and reduce misunderstandings.
Key differences:
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Traditional CPQ = text-based, efficient for quotes but not customer-friendly.
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Expivi’s visual CPQ = interactive, visual, and directly connected to real-time pricing.
Benefits of visual CPQ software
While traditional CPQ software focuses on automating calculations and generating quotes, Expivi’s approach goes further. By combining CPQ with real-time 3D visualization, businesses don’t just streamline internal processes, they create a better customer experience. This combination unlocks several key advantages for both sales teams and buyers.
1. Clarity for customers
With visual CPQ, customers see every product choice in 3D. This builds trust, eliminates uncertainty, and makes even complex products easy to understand.
2. Faster sales cycles
Expivi’s CPQ software automates pricing rules and generates error-free quotes instantly. This shortens the sales cycle dramatically, especially in industries with complex pricing models.
3. Increased conversion and upsell
A CPQ configurator not only speeds up sales, it also drives upselling. By showing optional features visually, customers are more likely to add extras and increase their order value.
4. Configure-to-order and reduced stock
For manufacturers, CPQ software for manufacturing enables configure-to-order workflows. Products are only produced after ordering, reducing stock and waste while offering customers endless possibilities.
5. Real-time pricing transparency
Customers see exactly how their choices affect the price. This real time pricing transparency makes decision-making faster and reduces negotiation time.
Why CPQ software with visualization is the future
The market is moving beyond static catalogs and text-based quoting. Businesses want scalability, while customers expect personalization and clarity.
Expivi’s visual CPQ software offers the best of both worlds:
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Sales teams get an advanced CPQ tool with automated pricing and quote generation.
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Customers enjoy an engaging, interactive buying journey with 3D visualization.
This combination transforms CPQ from a back-office function into a customer-facing experience that drives sales and loyalty.
Case example: Expandable Trailers
A strong example of visual CPQ in action is Expandable, a manufacturer of modular trailers. Traditionally, creating a quote for a custom trailer was time-consuming. With Expivi’s CPQ software, Expandable reduced order time by about 40%.
Customers configure their trailer visually, see real-time pricing, and receive a professional quote instantly. The result: shorter lead times, higher customer satisfaction, and fewer errors in production.
👉 Explore more Expivi customer cases for inspiration.
Ready to transform your quoting process with CPQ software?
If your sales team is ready to move beyond traditional quoting and your customers demand more clarity, CPQ software with visualization is the solution. With Expivi’s platform, you can reduce errors, shorten sales cycles, and deliver an experience that inspires confidence.
Want to know more?
Schedule a 15 minute discovery call with our team to talk about your challenge and how we can service this.