Augmented Reality FAQ

Below are answers to some of the most frequently asked questions we see regarding augmented reality (AR).

How Does Augmented Reality Work?

Augmented Reality (AR) works by combining the physical world with digital elements. It uses a device’s camera to detect real-world objects and then overlays digital data on them. This allows users to interact with virtual objects in their environment and explore content in a more immersive way. AR is commonly used for product visualization.

How is AR Used in eCommerce?

Augmented Reality (AR) overlays digital images and videos on top of the physical environment. AR has been used in eCommerce to provide shoppers with an immersive, interactive experience, allowing them to “try on” products before buying them. With AR, shoppers can visualize how products would look in their home or office before making a purchase.

What is the Difference Between AR & VR?

Augmented Reality (AR) is the technology that overlays digital images and videos on top of the physical environment while Virtual Reality (VR) immerses users in a computer-generated 3D environment. While both technologies have applications in eCommerce, they serve different purposes. AR provides an interactive experience to shoppers while VR allows users to explore 3D environments.

What is the Future of AR Technology?

The future of Augmented Reality (AR) technology continues to become more and more promising. Developers are expected to create new, innovative applications for this technology that will revolutionize the way people interact with their environment. From shopping experiences to gaming, AR will be used to make real-world activities more interesting and engaging.