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3D Advertising in Augmented Reality

What exactly are 3D and Augmented Reality advertising? This form of advertising has been gaining popularity in recent years because of its stunning product visualization. It allows potential customers to experience products in 360 degrees and AR. This incredibly immersive advertising and shopping experience are officially here to stay. In addition to its potential for increased sales, 3D and AR advertising can be used to increase trust and brand awareness within your customer base.

What is 3D advertising?

When a brand uses 3D advertising, they’re allowing customers to experience the product in their hands. They can rotate, zoom, and explore the features and functionalities. This heightened sense of engagement will likely translate into higher sales and increased ad interactions.

Various industries have adopted the use of 3D advertisements. For example, high-definition imagery can be seen while users walk around a museum in AR. 3D advertising gives the user a sneak peek of what the museum looks like, allowing the user to explore the space without having to leave home. The technology has also opened the door for innovative ways to showcase products and services.

A 3D ad will allow viewers to interact with the product from any angle, increasing their chances of purchasing. In addition, a 3D ad will help increase brand awareness, boost conversion rates, and increase time on site. In a saturated market, people are more likely to work with brands that stand out and make them memorable.

Benefits of using 3D & AR advertising

While 3D & AR technology is still new, it is already having a profound impact on consumer behavior. AR technology makes flat icons look like 3D models. Companies that develop augmented reality marketing software use AR to turn the scanned image into a video or 3D model. AR helps consumers to visualize products before they launch, allowing customers and business owners to preview products and services before the launch.

The use of AR technology in marketing has many benefits. AR allows advertisers to be more creative, attracting a broader consumer base. This technology has already caught the attention of numerous companies. AR is an engaging format that makes consumers interact with the advertisement. It can also help marketers increase conversion rates by providing a realistic preview of products. AR ads can be used in many industries, from e-commerce products to theme park advertisements.

3D & AR advertising can be used to show products from different angles. For example, using AR filters on social media sites such as Snapchat and SparkAR creates an immersive experience for customers. This technology also can increase profits, enabling companies to see an increase in their bottom line.

3D advertising to boost sales

With the popularity of augmented reality and 3D content on social media, advertisers can now create ads in both formats. 3D ads are similar to those you’d see on Facebook and Instagram, but they let users see a product from all angles. These ads can be clicked on to shop the product online. By making the experience interactive, 3D ads can help brands gain a higher click-through rate.

The effectiveness of AR advertising has been proven to boost sales. Immersive ads can be delivered through mobile apps and 3D product stores. One study found that nearly four percent of consumers would consider purchasing a product if it had an AR feature. Another study found that almost three-four percent of consumers would pay more for a product with AR capability than a similar product without it. The results speak for themselves.

3d advertising allows advertisers and advertising agencies to get creative. This increases engagement and website traffic. Also, 3D ads can attract an even larger audience, effectively building brand loyalty. People are exposed to anywhere from 4000 to ten thousand advertisements daily. This makes standing out from the crowd even more difficult as a business owner; 3d and AR will certainly help catch the eyes of consumers.

Augmented reality advertising

A recent study surveyed users‘ responses to pre-roll ads and Snapchat AR lenses. These lenses included gamified entertainment content, world-facing experiences, and shoppable AR buttons. The results revealed a clear correlation between the number of ad clicks and the likelihood of purchasing the advertised products or services. This research also shows the potential for augmented reality advertising to generate revenue. It is not yet clear what the potential ROI will be, but there are a few ways to measure ROI and understand the effectiveness of AR ads for digital marketing.

The study examined whether AR and 3D advertising influence consumers‘ emotional responses. First, the participants were shown a series of AR-enabled product images. Then, the researchers provided instructions and assessed the intensity of their effect after the task. They used a five-item questionnaire, a seven-point Likert scale, and a „strong/weak“ endpoint.

Configurable 3D Ads

With the advent of Augmented Reality and 3D visualization, marketers are taking advantage of configurations in their advertisements. With 3D visualizations, customers can interact with products in real-time, enhancing the customer experience. Furthermore, with configurable 3D ads, advertisers can change the appearance of their products to suit different settings. Such options are compatible with both Android and iOS. In addition to promoting their brands more effectively, configurations in 3D ads can help consumers make better purchasing decisions.

The benefits of using configurations in 3D ads are numerous. Advertisers can showcase their products in an immersive environment. The full-screen option also helps users interact with the ad naturally. Moreover, a user can zoom in and out of the 3D model, which enables them to have a close-up look at it.

Customers will feel more satisfied after interacting with these virtual products. These satisfied customers will more likely revisit the website, increasing sales and click-through rates. Additionally, consumers will better understand your products and designs, resulting in higher profits and customer loyalty. With these benefits, you should not hesitate to incorporate configurable 3D ads into your advertising campaigns.

Increase User Engagement with 3D ads

The effectiveness of interactive 3D advertising cannot be underestimated. The interactive format piques consumers‘ curiosity and keeps their attention longer than traditional online ads. In addition, a recent study by Salesforce revealed that 84% of consumers consider the customer experience an important factor when purchasing. As a result, consumers are increasingly turning to 3D advertisements to make purchases.

In addition to increasing brand engagement and awareness, interactive 3D adverts are highly effective at boosting conversion rates. By presenting brand products in greater detail, 3D advertisements encourage customers to make smarter purchasing decisions and advertisers the ability to pivot strategies.

Traditional digital ad campaigns rely on 2D images, videos, and copy. 3D ads will still need quality sales copywriting, but the visual aspect will capture attention quickly. Keeping your product and brand up to date is vital. Adding 3D advertisements to your marketing strategy can help you stand out from the competition.

How to Use Virtual Photography 2022

Virtual photography is a type of art and design that changes how customers shop online. 3D rendering and 360-degree viewing give consumers a new opportunity for discovery. The future of 3D visualization is bright, and it may be here to stay. Read on to discover more about this emerging art form. To learn more, read the following articles:

Virtual photography in 2022

Virtual photography can help organizations market products digitally and inspire sales. In addition, 3D assets can be created with Expivi software to guide you through the configuration process. As a result, brands can create highly-reliable models of their products for various purposes.

Virtual photography introduces new workflows and skills for those who prepare 3D assets. Teams must consider lighting, composition, staging, and more. Virtual photography can reduce workflow and speed by allowing users to manipulate assets to display 3D products in realistic environments.

The future of this technology is now available to everyone, and many retailers could benefit from it. Increasingly powerful configurations can help make virtual photography more accessible and mainstream. In addition, this technology can help brands reach their goals and grow their business with limitless design options.

Virtual photographers can capture images of any subject by capturing the natural world in a 360-degree environment. They can also use our software to create interactive environments, which is cost-effective. This technology has replaced traditional photography.

Virtual photography is a great way to replace expensive commercial photography. Simulating natural environments affects camera and sensor behavior to create a digital output that resembles the real thing. As such, it replaces physical products with digital assets. And with intelligent integrations, the future of 3D imaging is expanding. So how does it work? Let’s take a closer look. It’s time for virtual photography to take its place in commercial photography.

Realistic Product Images

Realistic 3D images are your best bet if you want more than just a pretty picture to sell your products. The process can be a time-saving and cost-effective alternative to expensive real-world photoshoots. With the right tools, you can create photorealistic images that show your products in their most natural state. Here’s how virtual photography works. First, you gather your requirements, such as base images, 2D assets, or CAD files.

Next, designers use our sophisticated computer software to create highly realistic 3D versions of products. This way, you can zoom in on any detail and make interactive elements available to viewers. This type of photography output is essentially the same as the model but filled with design elements, depth, and texture. It can also show different lighting options, colors, materials, and combinations of those components. Because the imagery is incredibly detailed and life-like, you can expect your customers to be able to visualize your products quickly.

For those in the apparel industry, virtual photos have accelerated the adoption of 3D technology. With more design teams working remotely and collaborative relationships with suppliers getting strained, 3D assets have become essential for in-house and supply chain purposes. The audience for sample approval wants technical accuracy, but flexibility is also crucial. Meanwhile, the audience for the online marketplace is more subjective. So, virtual photography provides the best of both worlds and is a critical component of the retail landscape.

Virtual Product Designs Before Prototypes

The most significant benefit of virtual photography is that it allows companies to produce highly realistic product images that are not yet available in the real world. Because designs are entirely computer-generated, they can render products in a highly realistic manner before they’re even manufactured. This approach also enables companies to meet deadlines much faster by allowing the production of virtual models before the actual manufacture of physical products.

Products based on digital files are incredibly flexible, allowing photographers to manipulate a product’s colors, angles, and other aspects before it is even manufactured. As a result, it is an excellent option for product launches and rollouts, as it builds excitement and enables businesses to scale production costs. So get on board, because it is becoming an increasingly popular option for all industries.

eCommerce Virtual Photography

Aside from lowering shipping and storage costs, virtual photography helps improve results on eCommerce platforms. More organized images help retain customer interest and lower return rates. Customers are more likely to buy products if they are confident in their quality. If you want to boost conversions, 3D configurations are an ideal option. Read on to discover how this technology can increase conversions.

3D photo capture is not suitable for every retail challenge, but it is putting its stamp on the eCommerce industry. Virtual photography, also known as 3D product imaging, can replace or enhance traditional photography processes. The primary aim of both techniques is to create high-fidelity images that entice customers to browse and purchase. 3D photography is an excellent alternative to traditional photography, it has certain advantages that make it a more viable option for eCommerce.

Virtual Photography Showcasing

Virtual photography allows retailers to showcase a product range without going through the costly process of studio photography. Traditional shoots require multiple angles. Virtual photography eliminates such expensive photo shoots and allows online sellers to create huge image galleries with little effort. As a result, it takes your store to a new level and increases conversions.

The new technology requires new data structuring and workflows and opens the door for augmented reality. In addition, pipeline automation can take over the process of rendering different levels of detail models for varying use cases.

Virtual photography campaigns may include multiple stagings and configurations, with different colorways and variations for other markets. It can also involve the creation of product prototypes. For eCommerce, virtual photography for online shopping will be an indispensable tool for increasing your profits.

6 Reasons Why Normal Product Imagery Isn’t Enough for Online Businesses in 2022

Normal product imagery used to be a good enough contributor to the customer experience (CX) chain, but the world has changed and hyper-personalization is where it’s heading.

The way clients engage with your products online is pivotal to their buying journey. Are you fully transparent about how your products look? Do you allow customization? Do you provide different showcasing formats?

Having normal product imagery will not set you apart from your competitors. Stepping up your game with 3D configuration and augmented reality (AR) will. It will put you at the forefront of eCommerce.

This is why regular product imagery doesn’t cut in anymore.

1#With 3D configuration, what you see is what you get

Normal product imagery can be misleading.

The shape of the actual product might be slightly different because of the angles, the color might not be exactly right. 3D configuration allows shoppers to have a true understanding of how the product looks from all angles. That’s right 360° views.

2#Customers are demanding more from online shops

3D visualization and AR can help you achieve a better CX. By implementing 3D configuration and AR, eCommerce stores are seeing increases in conversions up to 40% in some cases.

With the fast-paced content that is being created on platforms like Instagram Reels and TikTok, digital consumers need something which instantly grabs their attention. 3D configuration and AR tech do just that, unlike traditional product imagery.

3D configuration enables the buyer to personalize the product, changing color, size, material, etc. Augmented reality puts the product in any environment, all you need is a device with a functional camera. This will undoubtedly lead to greater product engagement.

Talk about leveling up the customer experience!

3#Personalization and customization are difficult with regular product imagery

80% of clients are more likely to purchase a product from a brand that provides personalized experiences. 36% of clients say that retailers need to offer more customizable options.

The customer has spoken, are you listening? With 3D configuration and AR technology, the options for a unique buying process are limitless. It allows your customers to create something that is unique to their wishes and needs.

This has obvious consequences in sales. A trailer company based in Belgium experienced a 150% increase in their sales in just three years after implementing Expivi’s 3D configurator. Why? Because, according to a study, 90% of shoppers are willing to pay more for customized products.

4#Returns are a major online shopping problem

Online shopping is the new normal, don’t you agree?

Returns are a tricky thing in the e-commerce equation. Shoppers expect to be able to return items easily and free of charge. This is not only bad for online businesses’ pockets but also frustrating for both parties.

Augmented reality and 3D visualization are associated with less buying remorse, by enabling clients to have a good understanding of how the product can look alone and in a specific context.

Fewer returns mean happier customers. A good CX strengthens the business reputation and increases recurring customers. Not to mention the extra dollar saved in shipping costs.

5#Customer loyalty is hard to get

3D configuration creates the perfect opportunity for buyers and retailers to build more solid and trusted rapport. Product imagery only allows a certain level of engagement and personalization, which is why it’s not your best option.

Clients can have a product that is exactly what they need and they know where to get it. A good customer experience will positively impact brand reputation and, therefore, client loyalty.

6#eCommerce should welcome the metaverse

Current market reports are expecting AR value to be $50 billion by 2024. Does this surprise you? User experience, customization, and design are definitely improved with AR. People can really experience the products without having to leave the comfort of their homes.

AR is a market trend in 2022 for e-commerce and it will continue on being so in the following years. AR not only makes online shopping more enjoyable but also more accurate. That’s why companies are trying to integrate AR-related tech into their strategy.

Augmented and virtual reality go hand-in-hand, and they are fast becoming essential for e-businesses, particularly those that struggle more to sell online such as home furnishings, cosmetics, and footwear, which see a high return rate.

AR introduces a gamification quality to the buying experience where consumers are able to make more informed decisions about their purchases, feeling more confident about trusting a certain brand.

The future of online shopping lies in 3D configuration and AR, not in plane jane product imagery. It’s up to you to decide where you want your online business to be. Lead the path or expect to follow.

If you’d like to know more about how 3D configuration can elevate your eCommerce website, get in touch with Expivi’s team.

How Are eCommerce Companies Using 3D Visualization to Engage Audiences

Still photos and similar solutions are no longer an option when it comes to eCommerce. The tech, like augmented reality (AR) and 3D visualization, is now essential to your shoppers, especially if you want them to engage with your product.

It’s important to understand how businesses are making the most of this technology, why it’s engaging and more. Stay tuned…

How are Businesses Using 3D Visualizations?

For those tech apprentices out there, did you know that augmented reality can be used for more than just video games? AR, and 3D renderings, are actually quite successful when it comes to marketing and online sales.

eCommerce companies can use 3D visualizations in a number of different ways, we bring a few cases that apply to you and your business.

Social Media

You’ve probably seen (and let’s face it, most likely used) those filters on social media platforms like Instagram, Snapchat, and TikTok. Did you know the ones that use dog ears and add makeup use AR technology?

AR filters have recently become much more popular on social media and can actually be used for your business, too. When done correctly, your organization can use them to increase brand awareness, stand out among the competition, and, of course, engage your audience.

Is there something unique you could be doing that is fun for your audience but also reminds them of your brand?

Of course there is! It could be something simple, for example, if you work in fashion, you could develop an AR filter which allows your clients to try on fun hats or glasses. Bonus tip: have a few hashtags that go along specifically with these promotions to see how well they perform!

Product Previews

One of the most common uses at the moment for 3D renderings is furniture pieces. 3D photos allow your audience to see a product from all angles without a number of different photographs. Cool right?

Sure, but AR can take it a step further and allow them to visualize, with the help of their phone or other smart device, the item in its context, for example in their living room or backyard.

Shoppers no longer have to just hope that the playground set will fit in the backyard, relying on measurements, or that the couch they’re buying goes with the rest of the room’s décor when they can simply pull out their phone and check.

These solutions also help you lower the number of returns you receive. Do you experience returns because the product doesn’t fit? Or doesn’t go with the mood of the room? Or just isn’t what they expected? Maybe the photos on the website are not that great.

With 3D visualization and AR, your customers can see if the furniture piece fits in that corner and if it goes along with the theme of a room prior to purchasing, saving you quite a bit on unwanted returned products.

Aside from furniture, AR and 3D renderings allow customers to experiment with colors, textures, patterns, and even makeup before they purchase. Toys are even coming with apps that allow kids to play with them using AR for that extra level of fun.

This feature on its own is highly engaging and keeps your audience involved with your products.

Virtual Dressing Rooms

Similar to furniture products, 3D rendering and AR tools are now letting customers virtually “try on” their clothes before they hit the purchase button! This is extremely helpful as a whopping amount of returns (34% on Amazon) are due to the fact they’re the wrong color, fit, or size.

Your customers will be able to try on several different items, share photos of them on social media, and potentially buy more than they initially intended, all without leaving the comfort of their homes.

Ignore the Engagement Benefits that Come with 3D visualizations

We dare you…

Your customers are asking for solutions like 3D renderings, AR, and other quality visualization tools. They expect it from eCommerce businesses at this point, and companies are starting to embrace the technology.

The benefits of 3D visualizations can’t be understated. Engagement is essential to seeing more leads and conversions, for any business in any industry. By offering these types of solutions, you’re keeping your audience on your page longer, which will most likely result in a sale.

Not to mention that 3D visualizations also help you:

Develop rapport with your customers due to the amount of time they’re interacting with your website
Increase brand loyalty
Boost sales (AR can result in a 12% sales boost)
Provide more information than “normal” pictures do
Help your audience make purchasing decisions
Offer a more personalized shopping experience based on your customers’ needs, expectations, and other requirements

80% of consumers are more likely to purchase a product from a brand that provides personalized experiences. 3D visualization and AR can help you achieve just that.

Besides, did you know that 3D rendering solutions may also lead to an increase in profits per product? Your customers are willing to pay more when they’re confident a product will fit their purpose, and even more when it can be customized to their tastes.

3D Visualization doesn’t require goggles

3D visualization and renderings can come across as being an expensive way of presenting your inventory. That could be the case if you were to hire someone permanently or outsource it from an agency.

Expivi recognizes that struggle and has created a solution that enables eCommerce businesses, big or small, to make the most out of 3D visualization and AR technology.

We’d love to show you how we do it. Book a meeting with our team of professionals aka 3D-POs!