Big Green Egg: visual configurator to show all combinations in an omnichannel solution

Big Green Egg is a well-known brand that produces the best kamado in the world. Their complete outdoor cooking system is engineered to be stronger, more durable and provide better heat retention than any other outdoor cooker on the market. They are renowned for their high quality parts and ceramic and famous for the iconic ‘egg’ shape and typical green color.

Challenge

The lack of product presentation to showcase the products most efficient

Big Green Egg’s need for a 3D solution arose as the product range they offer is deep and can be used in numerous combinations including several cooking techniques requiring a certain setup of the accessories. A clear presentation of the product line including all accessories and possibilities was difficult due to the large catalog.

Solution

A tool for consumers and sales representatives or dealers to sell better

An animated 3D configurator offers them a unique solution to explain the product at its best showcasing all the different combinations, accessories and cooking techniques set ups.

The 3D configurator helps Big Green Egg dealers to get more value from their sales activities by enabling them to present products to customers in the best possible way.

Web Augmented Reality (Web-AR)
Web-AR lets users experience the products in their own environment. Expivi can create an AR experience for any possible combination within the configurator. Users can therefore present any desired combination in their own environment using a mobile phone or tablet. Perfect for dealers to show customers the desired combinatio in-store without the need for carrying around physical products.

Results

One visual commerce tool with animation to give the best product information possible

Expivi’s solution for Big Green Egg is beautifully integrated on the brand website and ensures that end customers are able to create their perfect set up including all the required accessories. The immersive 3D experience including animations and an exploded view provides a profound understanding of the product and its possibilities.

Customers who want to buy the product go to Big Green Egg dealers well prepared. Because they know exactly what they are looking for prior to a visit, the sales process goes more smoothly.

quotation process configurator
Sales tool for dealers

The tool is a powerful solution to help dealers sell better and more. By explaining the product in an interactive way, it now replaces the traditional paper catalog.

real time pricing expivi
Reduced errors

The interactive 3D visualization increases the customer experience band reduces error for order handling by excluding impossibilities.

increase customer satisfaction configurator
Improved customer experience

The product information, visuals and animation increase the customer experience.

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