Efficient and functional utilization of business space? At GS-3, everything revolves around space. Creating as much storage as possible within the least amount of square meters. This is achievable with GS-3 warehouse shelving, allowing you to easily combine modules of different lengths, accessories, and options.
GS-3: Shelving unit 3D configurator to display all possible options and combinations
Display all various combinations in one visual overview
GS-3 sells shelving units online. These units are available in various dimensions and variations, making it challenging to gain an understanding of the possibilities during the ordering process. While individual components can be added to the shopping cart, it’s difficult for end customers to visualize how depth beams, particle boards, and other parts come together to form a shelving unit. This user experience also hindered growth in the e-commerce channel.
This prompted GS-3 to explore ways to enhance the digital product catalog and provide customers with better product information.
Visual commerce tool to guide customers
In collaboration with Expivi, GS-3 examined the implementation of a configurator, which is a plug & play solution offered by Expivi. Based on existing 3D models and configuration rules, a basic setup was quickly established. This setup outlined the allowed variants and possibilities, as well as the options excluded based on earlier responses in the configurator flow. The shelving configurator is modular, allowing each component within the complete package to be individually configured.
Now, customers have a visual 3D impression of the order being created. Individual panels or structural elements are bundled together in a unified package. Customers are guided through the right questions and product information step by step, and after ordering, the SKUs are added separately to the shopping cart. This enables the order to be sent directly to the warehouse for preparing the modules for shipping.
A perfect balance between on- and offline experience
The implementation of the 3D platform within GS-3’s WooCommerce environment has yielded the following results:
- Higher Conversion Rate due to Improved Product Information: Providing in-depth product information, including specifications, features, and benefits, empowers customers with the knowledge they need to make informed decisions, increasing the likelihood of conversions.
- Enhanced Visual Impression and User Experience: Utilizing cutting-edge 3D technology to present products from every angle creates a captivating and immersive user experience, allowing customers to virtually interact with the product before purchase.
- Increased Up-selling by Visualizing Extra or Higher-Priced Options: Enabling customers to customize products in real-time, visualizing different options, sizes, or features, entices them to explore premium options, increasing the likelihood of upselling and higher-value purchases.
Higher conversion rate
GS-3 is now able to calculate configurations automatically with the 3D configurator, saving time and money for sales representatives.
Improved customer experience
The interactive 3D visualization increases the customer experience by showing realistic renderings.
Increase up-sell and cross-sell
Customers are able to select options and accessories in the 3D configurator, increasing the average order value.
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