Kimberly-Clark Professional, a division of Kimberly-Clark Corporation, is focused on providing B2B solutions for dispensers, for example tissues and toilet paper dispensers. They offer customers the possibility of ordering new front plates for the products that can be customized with branding and promotion prints.
Kimberly Clark: B2B solution for custom products with print-ready files for production.
Improve efficiency in the sales cycle and reduce costs
The process of designing new front plates required the assistance of Kimberly-Clark staff which slows down the sales cycle and increases the cost of sale. This is why they were looking for a way to optimize the personalisation process reducing the need for contact between customers and staff. This solution should allow online design for the Kimberly-Clark products by the b2b customers themselves.
Design-to-print module for an immersive experience
Expivi created 3D digital models for various Kimberly-Clark products and implemented its advanced 3D print and design module on the website. The solution allows customers to visually explore and personalize products in real-time. This provided an immersive and engaging experience, allowing business to personalize the dispenser front plates for branding purposes.
A perfect balance between on- and offline experience
The collaboration between Kimberly Clark and Expivi yielded significant positive outcomes:
- Increased sales of front plates: Kimberly Clark experienced a notable increase in sales following the implementation of Expivi’s 3D product configurator. The interactive and personalized experience attracted more visitors and encouraged them to explore the product offerings.
- Decrease in Customer Questions: The implementation of Expivi’s solution led to a decrease in customer inquiries. By providing an intuitive and interactive product configurator, customers are able to design and order the products without the need for Kimberly-Clark employees assistance.
- Enhanced Customer Experience: The interactive product visualization and customization solution enhanced the overall customer experience on Kimberly Clark’s website.
Efficient order process
Automation of design and order process by reducing manual labor. Terminate human interaction and print proofs by 100% automation.
Strong visual presentation
The products and front plate designs are showcased in a better and more interactive way. Designs are visualized in real-time and increase the customer experience.
Increase up-sell and cross-sell
Products are customized more by customers with the 3D configurator. This stimulates the average order value and conversion rate.
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