M line: 3D bed configurator with 385% increase in completed configurations

M line is a leading supplier of premium mattresses and sleep solutions, ideal for top athletes. Many top athletes therefore collaborate with M line to enhance their sleep and recovery. But how do you utilize a 3D configurator to ensure that consumers purchase specifically from you and visit the showroom?


A solution online and offline for customers

The commitment to customer satisfaction and continuous improvement has turned M line into a very strong brand in the Dutch as well as the European market. For the box spring assortment, Mline was searching for a better solution to showcase the products online and at their dealers.

In the bedding landscape, it’s a challenge to ensure that resellers sell your brand and not that of a competitor. Therefore, provide them with the best tools and resources to achieve this.


3D experience with price calculation and PDF generation

By implementing Expivi’s 3D configuration and visualization platform, M line revolutionizes its online presence. The interactive and immersive shopping experience created by partner Boldly-XR and Expivi, allows customers to explore Mline’s product options in full detail and customize them according to their preferences. The solution also allows users to showcase the products in Web-augmented reality.


A perfect balance between on- and offline experience

Expivi’s 3D configurators take the M line customer experience to the next level! Customers create their dream box-spring within a few clicks, both online and on the shop floor leading to a 28% increase in website visitors and an astounding 385% increase in completed configurations.

The interactive 3D configurator enables customers to visualize and customize their mattresses in real-time, selecting various options such as firmness, size, and additional features. This level of customization empowers customers to make informed decisions, resulting in higher satisfaction and increased sales for M line.

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Improved conversion and sales

385% more configurations, more sales and a higher conversion rate. The configurator really exceed Mline’s expectations.

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Improved customer experience

The interactive 3D visualization increases the customer experience by showing realistic renderings.

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Digital showroom and presentation

The configurator is never closed, unlike stores. It also pushes 28% more visitors to the showroom.

Want to know more?

Schedule a 15 minute discovery call with our team to talk about your challenge or ambition, and find out how we can help you grow.