Piumeno is an Italian fashion brand established in 2023. Renowned designer Emanuele Magenta has introduced a revolutionary concept in the fashion industry, offering customers the freedom to fully customize their jackets according to their preferences. Given that all the variation possibilities with traditional photography are difficult and time-consuming to achieve, Piumeno sought a unique and simple way to show all the variation possibilities.
Launch of a new Italian fashion brand with the 3D Configurator for Piumeno
Increase customer experience to boost sales
Our innovative 3D jacket configurator provided the perfect solution to this problem. Piumeno’s website offers an interactive feature that allows customers to customize their jackets down to the last detail. With a range of gilet colors, sleeves, collars, and hoods, the 3D configurator empowers customers to visualize their unique creations in real-time.
Moreover, Piumeno’s uniqueness and innovation extend to the ability to order individual jacket components separately. For instance, if you decide you would like a different sleeve color a year later, you can conveniently purchase the sleeves on their e-commerce website without the need to replace the entire jacket.
New tool to create custom jackets to boost performance
Customers are delighted with the perfect visualization of their own jacket designs. It eliminates doubts and hesitation during the purchase process. As a result, Piumeno experienced an increase in the average order value, as customers were more tempted to fully customize their jackets with their preferred options. This enhanced comfort in the buying process, thanks to the WYSIWYG (What You See Is What You Get) effect. The overall user experience was transformed, leaving customers delighted as they actively participated in the design process.
Improved quotation process
Piumeno customs can now create orders themselves, reducing time and money for the personnel.
Improved customer experience
The interactive 3D visualization increases the customer experience by showing realistic renderings.
Increase up-sell and cross-sell
Customers are able to select options in the 3D configurator, resulting in more sales.
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