About Expivi

Expivi is a Software as a Service that enables businesses to offer an amazing customer experience powered by a 3D configurator and Augmented Reality. The platform configures price and quote instantly, streamlines the flow from manufacturer to customer by automating the bill of materials for production, provides greater sales velocity, and reduces production errors. Brands can give customers more choices without consuming an excess of products, and reducing inventory. Expivi accelerates the path towards a direct-to-consumer future.

Founded in 2017, Expivi is headquartered out of Eindhoven in The Netherlands, and has established a team in Salt Lake City, USA since 2020. Since 2022 we have established teams in Alicante, Spain and in Munich, Germany. 

Babak M. Mirzaie, Co-founder and CEO of Expivi

Babak M. Mirzaie is the Co-founder and CEO of Expivi, a 3D configuration and Augmented Reality platform for e-commerce. He co-founded Expivi in 2017, headquartered in The Netherlands.

The company currently operates in Eindhoven, The Netherlands, Salt Lake City, USA (since 2020), and Munich, Germany (since 2022) with a total of 40+ employees. Prior to Expivi, he Co-founded Golabi Studio, a gaming studio.

Babak holds a Master’s in Business Administration (MBA) from Fontys (2006).

Siamak M. Mirzaie, Co-founder and CTO of Expivi

Siamak M. Mirzaie is the Co-founder and CTO of Expivi, a 3D configuration and Augmented Reality platform for e-commerce.

He started programming professionally at eighteen years old, with C and Perl language. Prior to Expivi, he Co-founded Golabi Studio, a gaming studio, where he was the Techlead.

Siamak holds a Bachelor of Engineering in Game Architecture and Design from Breda University of Applied Sciences (formerly NHTV) (2012).  

Jur Rademakers, Co-founder of Expivi

Jur Rademakers, is the Co-founder of Expivi, a 3D configuration and Augmented Reality platform for e-commerce. He’s an internet entrepreneur with two successful exits in under five years.

He’s involved with several innovative internet companies, using his expertise in online data, high bandwidth, and hosting. Jur is also a climber, striving to reach the peak of all seven summits in one year.

Jur holds a Bachelor of Engineering in Information and Software from Fontys (2002).

Press release: Expivi partners with inriver to bring products to life

3D images and AR helps deliver better customer experiences for buyers

Expivi, the 3D Product Configurator with Augmented Reality (AR), has partnered with inriver, a company that empowers organizations to deliver revenue-driving product information management (PIM) across every customer touchpoint.

New customer: Eduard

Hook it up! We're very proud of this project for Eduards Trailer Factory, as Expivi plays a major part in its rebranding and business model. Although the product is complex and offers many options, we've managed to create an unique and world's first 3D car trailer configurator.

New in: Buster + Punch

Another project live: Design your own Buster + Punch custom toggle switch, dimmer or outlet. As Buster + Punch is keen on showing its high end products in the highest quality, they've chosen Expivi to visualize and allow customization of their products.

New customer: T1TAN

Ready for a Expivi succes story? We absolutely love this project we did with T1TAN GmbH, they are the absolute specialist in Goalkeepers gloves. Their configurator launched this week and resulted in the build of a new production line in their factory to keep up with all the orders coming in! Customers throughout Europe personalized and ordered their unique gloves and they ended up selling a impressive amount on their launch day. This resulted in a ROI for this project of just 1 day! T1tan is running on the Shopify Plus e-commerce platform and is using our special shopify plugin to show the 3D configurator. 

New customer: Original Portus

Original Portus told us that they are really glad to have chosen to launch a 3D configurator last year already because it gives them a major advantage in the current situation. Being able to present their products in 3D has become an important extra sales channel for them.

New customer: Crable

Have you seen this product before, we love it! This cool Expivi project went live this week and we think you will love to have this one in your next hotel room, kitchen, office space or living room! The Crable is a customizable shelve with 6 slots for a variety of connections on the bottom. Add lights, power-outlets, USB or USB-C ports and charge anything you like! By using the configurator Expivi has build, they can be fully configured in any color and with a upload possibility for a company logo! Go and brand your own Crable!

Press-release: Elision & Expivi enter into a partnership

The two innovative e-commerce companies enter into a future-oriented partnership. Elision, the prominent SAP Commerce Cloud and C/4HANA implementation partner of the Benelux, adds the Expivi product visualization and configuration software solution to her portfolio to bring SAP Commerce Cloud to a next level.

WWD: "3D Configurator Gives Brands a Competitive Edge, and Lower Returns"

We've been featured on WWD (Women's Wear Daily) and they're explaining how Expivi's 3D configurator gives brands a competitive edge and lower product returns.

We’re chosen to be part of the SAP.io scale-up program

We had to keep this a secret but I finally can share this exciting news! We had the chance to present Expivi’s case in front of SAP executives and SAP Hybris management in Munich which itself was a unique experience. We are happy to announce that Expivi has been chosen to be part of SAP.iO

We are going to Boston! (eTail 2019)

From August 19 to 22, Expivi is in Boston to be part of the world class e-commerce trade fair, eTail 2019. eTail is a four-day conference designed to help businesses to increase their profits from their e-commerce practices. Major retailers will come together to gain inspiration, get updated on all new trends and of course networking.

Boost your conversion [free infographic]

Increase online sales, reduce costs and improve the customer experience. Sounds good, right? It all starts from a good base: an awesome performing website. But what if the web traffic isn’t the problem, but the traffic doesn’t convert into sales?

Will Expivi be the winner of the Computable Awards 2019?

The trade magazine for ICT ‘Computable’ again nominated 10 digital and ecommerce suppliers fort he Computable Awards 2019. Together with 9 others, Expivi has been nominated to become the best ‘Digital & E-commerce supplier’ of the year.

Press release: Expivi receives multimillion investment and brings interactive 3D experience to e-commerce

Eindhoven, 4 June 2019 


Expivi receives multimillion investment and brings interactive 3D experience to e-commerce

3D visualization and personalization market can no longer ignore Eindhoven company Expivi. In the first investment round, the company raised a multimillion investment from Scholt Group with which further international growth can be achieved.

How AR revolutionises your online sales [free infographic]

Among the emerging technologies, augmented reality (AR) is driving the e-commerce industry to the future. AR is a new way to shop by overcoming all the challenges and exploring online space. Curious how AR revolutionises your online sales? Download the infographic. It’s totally free!

Herman Miller LoyalBrand - Configurable Chairs

Herman Miller LoyalBrand is a webshop that only sells the brand Herman Miller. You have the possibility to order the chairs from stock, but you can also choose to customize a chair, this way you can "design" an office chair any way you like!

Expivi - winners of the Accenture Innovation Awards - in the spotlight

On the 2nd of November 2018, the winners of the Accenture Innovation Awards were announced. Expivi was selected as the winner of the award in the Living & Working theme! The innovative award is a huge acknowledgement for the startup!

SXSW 2019

South By Southwest (or SXSW) is an important event for worldwide professionals. The event offers sessions, showcases, exhibitions and a wide arrangement of network opportunities. They prove, when a wide variety of subjects and people come together, the most unexpected discoveries can happen. SXSW Austin is meant for supporting creative people in achieving their goals.

New Dutch Wave

New Dutch Wave is an international movement that celebrates Dutch top creativity and entrepreneurship. Dutch entrepreneurs, creatives, start-ups, artists and the government and smart cities get the chance to present themselves to a relevant and international audience.

Expivi - Proud winner Accenture Innovation Awards

On Friday the second of November 2018, the Innovation Summit and the finals of the Accenture Innovation Awards took place. The popular summit that was held for the 12th time this year, took place in the Fabrique, Maarssen (the Netherlands).