Sav & Okse: visual sofa and furniture configurator

Sav & Okse is a part of De Machinekamer, a company based in Zaandam, Netherlands. Sav & Okse specializes in offering unique furniture with a vintage and industrial look. The company has a passion for Scandinavian furniture.

De Machinekamer focuses on the reuse and restoration of furniture and lighting, mainly from the 20th century. They have an extensive collection of carefully selected and restored vintage design classics and retro pieces. The company places great value on quality, craftsmanship, and sustainability. How could the use a configurator to increase the online sales and showroom visits at the same time?

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Sofas

Challenge

Increase customer experience to boost sales with sofa configurator

Before implementing Expivi’s 3D configurator, Sav & Okse had difficulties displaying all the variations and combinations available for their sofas. This meant they couldn’t provide the desired customer experience and an immersive online shopping experience. Because the product information was lacking in a visual way, customers would bounce, resulting in a decrease of conversion rate.

The traditional process of showcasing their complex products required physical showrooms and catalogs, which could be limiting for customers who wanted to see different variations and designs.

Solution

Visual configurator to display sofas with textures and options

Sav & Okse and De Machinekamer implemented Expivi’s 3D configurator, allowing customers to create and customize their own Sav & Okse sofas. With the configurator, customers can choose from a wide range of materials, colors, and sofa configurations. This resulted in an improved shopping experience. The main goal is to deliver an enhanced shopping experience, increase sales, and boost the average shopping cart value. By showing all possible options, customers experienced the end result in one visual configurator instead of separate modules in a catalog that lacked the right user experience.

The 3D configurator displays all possible combinations, but also solves the problem of not having specific elements or options on stock. The visual configurator contains everything, lowering the threshold for customers to configure their ideal sofa or footstool, even though it is not in stock in the showroom.

Results

Online and offline shopping experience with visual sofa configurator

With the help of Expivi’s 3D configurator, Sav & Okse and De Machinekamer were able to offer a more personalized and interactive shopping experience to their customers, helping them find products that best fit their needs and preferences.

By displaying the textures and materials as realistic as possible, customers experienced a better shopping experience online. This results in more sales and more showroom visits. Even though a configurator tempts to increase the conversion rate, revenue and average order value, the increase in showroom visits is also very important for the company. People come well prepared to the showroom and are further in the buyers decision funnel. They only need to feel the fabric before buying a sofa, instead of going through all other steps before converting.

Online and offline experience

Customers experienced online the same shopping experience as in the showroom, displaying all possible combinations and realistic textures.

Improved customer experience

The interactive 3D visualization increases the customer experience by showing realistic renderings.

Increase up-sell and cross-sell

Customers are able to select options and accessories in the 3D configurator, increasing the average order value.

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