Ralph Lauren: interactive visualization and customization in-store

Ralph Lauren, a renowned fashion and lifestyle brand, understands the importance of personalization and unique experiences for its customers. With the help of our 3D configurator, Ralph Lauren has revolutionized the way customers interact with their perfume products, offering a seamless and engaging personalization and ordering process. Let’s explore how our 3D configurator has transformed the perfume buying experience for Ralph Lauren customers.

ralph lauren engrave configure
ralph lauren perfume configurator


Engraving, personalization and visualization

  • Engraving and Personalization:
    Ralph Lauren recognizes that personalization adds a special touch to their perfume products. Our 3D configurator enables customers to engrave their initials, names, or personal messages on the perfume bottles. With an easy-to-use interface, customers can choose from a variety of fonts, styles, and sizes to create a unique engraving that reflects their individuality.
  • Realistic 3D Visualization:
    Our 3D configurator provides customers with a lifelike and interactive visualization of the perfume bottles. Customers can rotate, zoom in, and examine the bottle from various angles, allowing them to appreciate its design, color, and intricate details. This realistic representation helps customers make informed decisions, ensuring that they are fully satisfied with their chosen product.


Seamless order process and reward loyal customers

  • Seamless Ordering Process:
    Once customers have personalized and configured their Ralph Lauren perfume bottle using the 3D configurator, they can easily proceed to the ordering process. Our integrated CPQ (Configure, Price, Quote) system ensures a smooth and transparent ordering experience. Customers can view the final price based on their customizations and proceed to checkout without any confusion or surprises.
  • Timely Delivery:
    Ralph Lauren values exceptional customer service and ensures that orders are promptly delivered. Once customers place their orders through the 3D configurator, Ralph Lauren’s logistics team receives the order details, including the customizations made through the configurator. The team ensures accurate fulfillment and timely delivery of the personalized perfume bottle to the customer’s desired location.
text engrave perfum ralph lauren


Reduce returns by better product information and visualization

Since the implementation of Expivi’s 3D-configurator, Ralph Lauren’s customer satisfaction has grown significantly. Because of this, Ralph Lauren was able to decrease support costs significantly. The 3D configurator has also allowed Ralph Lauren to streamline their online ordering process and reduce production costs by providing customers with an accurate preview of their custom designs. After the initial project Ralph Lauren immediately scaled up by adding more products to the 3D configurator.

increase revenue configurator
Increased conversion by engraving

Customers can engrave their own bottles resulting in a higher average order value and conversion rate.

improved experience configurator
Customer experience

The new interactive 3D visualization generates an improved customer experience for both online and offline solution.

increase cross-sell configurator
Reduceing errors and mistakes

Personalization and engraving is displayed properly. Consumers now have the best product information resulting in less returns.

Want to know more?

Schedule a 15 minute discovery call with our team to talk about your challenge or ambition, and find out how we can help you grow.