eCommerce needs to adapt to the not-so-new, but continuously evolving virtual world. It’s about who can leverage its power first before it booms and your business is no longer able to stand out. It’s about grasping those metaverse opportunities.
Virtual reality (VR) is no longer a gamer’s world. Social media has been trying to use it, and so have many companies that want to build lasting virtual relationships with their customers. It’s true that for now, VR tech is limited to special (and expensive) gadgets, but other interfaces are trying to meet halfway between what’s genuinely immersive and what is a highly sensory online experience.
Augmented reality (AR) is that tech that allows businesses to tackle the metaverse while providing a journey that is accessible to all.
The metaverse is growing, and it’s slowly becoming part of our daily lives, which is why, for example, Facebook has 20% of its entire workforce working in developing their VR and AR tech.
Are you preparing for the future of eCommerce? Are you preparing for how humans will experience the world?
We bring you 2 big metaverse opportunities for eCommerce businesses, stay tuned.
1- Selling virtual products
A virtual product can either only exist in the VR world or be a virtual representation of the real thing, which shoppers can then have in the not-virtual world. Both of them can benefit your business.
If you’re selling a real product, having it adapted and ready for virtual reality can help you reduce returns, and improve conversion rates and customer satisfaction. Why?
Using AR will enable shoppers to “feel” the product and place it in their desired context. Using 3D configures of your products, shoppers will be able to inspect the items from every angle and place them where they want, without having to leave their sofas. Want to see if the table fits in your dining room? No problem. Want to see if a shirt goes well with your skin tone? Easy.
That’s what you’d be leveraging with AR. Customers will know if your product fits within their requirements and, besides having a great experience in the meantime, they’ll be less likely to return it.
The same goes for products that only exist in the virtual world. It’s a big metaverse opportunity for businesses that already sell real-life products that are ready for VR. By selling products that can only be used in this new world, you’ll be upscaling your business using the resources you already have.
2- Reaching out to a broader audience
Virtual reality was the gamers’ playground, and the industry is larger than the film and sports industries combined. It’s now accessible to those who navigate through social media in search of new experiences.
You, and you brand, could be resonating with this massive audience in a more engaging way, by selling virtual products (and experiences). It’s an incredible way of leveraging metarverse opportunities.
Your product might not be ready for the VR world, but by integrating softwares like the one Expivi provides, you’d be arming yourself with virtual assets. You’d be preparing your brand for the future.
How to prepare for the future and leverage the metaverse opportunities?
Using a 3D configurator, customers can change a product’s attributes and display it in their desired context, gamifying the buying experience while grasping the metaverse opportunities at reach. How does it work?
Using 3D models of your products, a chain of configurable possibilities is created, according to your preferences. The configurator is then integrated onto your website, ready for users to create an uncanny 3D representation of your product, that they can inspect from every angle with great precision. Shoppers can then zoom in or out, looking at every element before production, modifying its characteristics to fit their needs. They can then place it in their desired environment using AR tech.
This technology empowers the customer to create their own personalized and customized version of your virtual product. With Expivi, you’d be leveraging both of the metaverse opportunities mentioned before, at the same time you increase conversions and customer loyalty.
Did you like “2 big metaverse opportunities for eCommerce businesses”? Then read about how you can reduce product returns in online shopping right here.