Have you wondered what products can benefit from 3D configuration? There are obvious choices such as furniture and personalized gifting, but others are not as obvious.

But first things first. What is 3D configuration all about? So, 3D configurators give customers the power to configure items, creating the perfect product that’s as unique as they are.

Using a visual interface, shoppers can change product attributes such as size, color, and texture. It can also enable brands to offer visualization of complex products with many variations, so the customer can choose each part or feature.

The product isn’t a static image but a detailed representation of the real thing, that the customer can inspect from every angle. Using a phone, tablet, or computer, they can zoom in or out, analyzing every element of the product before it’s even manufactured. 

The configurator is integrated into an eCommerce website and it unlocks high engagement rates, more sales, and reduced product returns. 

But what other products can benefit from 3D configuration? We bring you three categories that aren’t the obvious contenders but that can highly profit from this technology.

Retail supplies

Companies that provide retail supplies usually offer personalization. Customers can normally choose what kind of material they want, what size and shape they think it’s best, or even what they want to be engraved on the item.

Retail supplies include hangers, displayers, visual merchandising…These products can benefit from 3D configuration on many levels. Retail supply companies can either use a 3D product configurator internally or externally.

Externally, these companies will empower their customers to easily create their own hangers or display units. Buyers will only have to choose between customizable options and they can even place their logos on the product. Production can have access to the orders through an integrated ERP system, which is what Expivi offers. Clients, brands, and manufacturers connected through one platform. 

Many brands however order large quantities of hangers and it can be tricky to have a 3D product configurator available externally. retail supply companies can have it internally though. What are the benefits? Well, it makes the sales cycle much faster. 

Teams don’t have to create models of what their customers want from scratch. They can use the configurator, personalize the hanger or display unit as the customer wants it, and send a detailed 3D render to the customer for approval. If the client does not like the finished product, then using the configurator again, the product can be easily changed. No need to create time-consuming prototypes. This speeds up the sales process which means companies can have a bigger client portfolio.

Sleep and loungewear

A pajama or a bathrobe is the ultimate gift. One can never go wrong with it. It’s comfy, people use it all the time. 

Sleep and loungewear businesses do particularly well on special occasions such as Mother’s Day, Christmas, or Valentine’s Day. And sometimes they offer new collections during these seasons, but they can also offer personalization with 3D configuration. These brands could channel its power by creating pop-up stores for a limited time and empower their customers to engrave something sweet onto a pajama or bathrobe.

Personalized items are less likely to be returned. In fact, brands that offer good visualization and personalization experience a 35 decrease in their return rates, so sleep and loungewear companies can truly benefit from 3D configuration.

Le Olive has been using it to give life to their personalizable items. On their website, the customer can type in the text they want to engrave, choose the color of the thread and then see a detailed version of the finished product in 3D. Seeing a faithful representation of the real product provides confidence in the buying process and reduces buyer’s remorse.

Sleep and loungewear brands can highly benefit from 3D configuration. There’s no doubt.

Trailers

Some businesses are still relying too much on showrooms and sales meetings in other to close deals. These companies often provide more complex solutions that require a high level of personalization. eCommerce is possible for these businesses with 3D configuration.

Trailers, for example, are part of these complex products category since usually they can be extremely variable according to the client’s needs. Having a trailer business completely online is possible. A Belgian company named Eduard did it, and the results could not have been better.

Thousands and thousands of possible variations were made possible using Expivi’s 3D configurator. Trailer businesses can indeed benefit from 3D configuration. 

Expivi’s 3D configurator enabled us to showcase all combinations while giving the customer the power to create their dream trailer. ”

– Niko Saris,  eCmmerce & Business Development Manager Eduard

Eduard no longer has to go through the fastidious process of showing each part of the trailer to customers in order for them to get the final idea, allowing them to focus on “tackling transportation needs” instead of just “product selling”. Eduard doesn’t have to create physical prototypes of their different trailer combinations and place them in some dusty showroom. Also, they can test new solutions online before they are manufactured.

Customers no longer have to go through the trouble of viewing all the different variations, they are now able to easily configure their trailer according to their specific requirements, whether they need to transport a car with a certain weight or leaves.

Three unlikely products can benefit from 3D configuration – retail supplies, sleep and loungewear, and trailers – but there are so much more. Ping us and let’s discuss the best solution for your business. 

Did you like this article on what products can benefit from 3D configuration? Then read our article on how to reduce product returns right here!